#whomademyclothes magazine is an ethical fashion magazine looking at the people behind the clothes we wear
An Ethical Fashion Directory to help you easily find Ethical Fashion Brands
We’re developing an Ethical Fashion Directory to help you easily find the clothes you want to wear that won’t harm people or the planet.
You can filter your search by selecting what’s important to you. For example:
- under Ethical Issues Tackled you can make sure the brand cares about the issues that matter to you eg selling fairtrade;
- under Style you can choose the style of clothes you need from Casual to Luxury; and
- under Clothing Category you might be looking for Menswear or a brand that sells Petite sizes.
As soon as you make your selections the directory automatically loads the brands that meet your criteria.
If there’s a particular feature you’re looking for that doesn’t appear, please email us at email@example.com. We’ll put the word out on social media and as soon as we find any brands that sell what you’re looking for, we’ll let you know.
We’ve also included other ethical Fashion Directories and Shopping Apps as they may include brands we haven’t had time to add on here yet. There’s also some great ethical fashion magazines so you can find out more about all the wonderful ethical fashion choices out there.
The directory is growing constantly so keep checking back! If you’re subscribed to our newsletter we’ll let you know about any new brands we find.
If you know anyone else who is interested in buying more ethically, please feel free to share this with them.
We now relegate these images to history; a time long ago that is no longer relevant to a modern and sophisticated society that takes an arsenal of health & safety and employment laws for granted.
But over the last few decades our factories have moved overseas as retailers drive down production costs to make bigger profits. These overseas factories emulate the same appalling Victorian conditions: workers in buildings that should be condemned, structurally unsound and with no fire exits; wages so low that even working over 100 hours a week cannot earn enough to feed a family; drinking water contaminated by chemicals and dyes; and that’s just the stuff we know.
And the price of our clothes has dropped. Dramatically. A generation of young people has now grown up with and expects clothes to be cheap. But these cheap clothes, that cost us so little, is costing the people that make them their very lives.
But the problem does not end there. Because these clothes are so cheap, they are quickly replaced, even when there is nothing wrong with them and often when they haven’t even been worn. The volume of clothing that goes to landfill has been recorded as the second biggest pollutant in the world after oil. It’s actually worse than the plastic contamination in our seas.
A fair price means paying garment workers at a rate they can live on and providing safe working conditions. This means higher production costs, which would mean increasing the price of our clothes. In many cases, the price would only need to increase by a couple of pounds, but it would ensure that the people making our clothes can afford to eat and not live in squalor. It would also add value to our clothes. If you have to spend more, you’re going to make sure you invest your money wisely and keep your clothes lasting longer.
High street retailers just don’t believe that the British public is conscientious enough to pay a fair price for their clothes anymore.
I believe differently. I believe that most people do care. The issue is that they aren’t being given a choice.
Why there’s a need for ethical fashion that does not subscribe to the historical model of slavery, neglect and poverty
Why is there a need for ethical fashion?
Because the people who make our clothes have become invisible. We don’t know who they are. We don’t see them. And just like that….BOOM!….we don’t think about them. They just aren’t up there in our long list of important stuff. We have other things to think about.
Consider everything you know about the industrial revolution in Victorian England: dangerous factories, workers forced to live in slums, abject poverty, abnormally low mortality rates, high levels of pollution. Those same conditions are now being experienced by an increasing number of countries throughout the world as retailers switch from buying products at fair prices to demanding cheaper products so they can make bigger profits or under-price to attract more customers. With each lower price poverty levels and the working conditions of the people who make our clothes deteriorate yet further.
Most clothes sold on the High Street and online share these features:
- made in a sweatshop and/or by trafficked slaves (usually female, often a child)
- made in unsafe working conditions
- pollute local drinking water
- cause cancerous smog
- end up in landfill
There are other issues that affect those in the west too: undersized and underage fashion models, model abuse, design theft, manipulative marketing, pollution caused by high volumes of clothing in landfill, and many more. Unfortunately the fashion industry has allowed itself to become mired in so many damaging practices that it will take years, possibly decades, to sort itself out.
Before I buy any of your products please tell me whether the garment worker who produced your clothes:
- is safe in their working environment
- has freedom of movement
- is able to negotiate and discuss publicly their pay and working conditions without manipulation, harassment or threat
- earns enough money in a 48 hour working week after tax to cover the basic essentials of food, clothing, a home, education, medical needs and a pension
Many garment workers earn less than 25% of the wage needed to support a family’s basic needs even when working full time. To obtain a fair living wage they need to negotiate a 400% wage increase. Do you accept that attempts to negotiate such a high increase are likely to be rejected, particularly in countries where strikes are met with police intimidation and brutality?
If the current pay rate of your garment workers requires more than a 20% pay increase to achieve the minimum living wage, are you shareholders willing to invest in subsidising the difference, adopting a revised business strategy if necessary to top up garment worker wages and collaborating with other brands and suppliers to eradicate wage slavery?
Are you willing to make publicly available, and especially to those involved in making your clothes:
1. Your signature on the Bangladesh Fire and Safety Accord and a list of the health and safety measures invested in throughout your supply chain, including: your own head office; every shop floor; every factory floor
2. Reports that include the percentage of your supply chain traced to date, including cut-make-trim, spinning, weaving and dyeing and the harvest of cotton
3. The names, addresses and contact details of supplier facilities, subcontracted suppliers and labour agents managing home-working facilities
4. For each region involved in your supply chain:
• actual pay rate;
• actual wage paid for a 48 hour working week;
• the minimum living wage calculated by an independent assessor;
• the additional cost per garment of subsidising the difference in pay between the actual pay rate and the minimum living wage rate;
• percentage of employment contracts signed, explained and understood by workers and witnessed by someone unaffiliated with their employer;
• content of each type of contract used to employ or sub-contract workers;
• percentage of workers on each type of contract by supplier;
• the rate at which piece-work is paid;
• an independent audit of piece-work where the auditor undertakes the work required to ensure it yields a living wage within a maximum number of hours in a working week at the appropriate skill level;
• reports on the piece-rate and the number of hours it takes on average to obtain a living wage;
• the maximum number of hours in a working week, including required breaks and holidays;
• the number of hours worked in a day, beyond which over-time is paid;
• the rate of over-time pay;
• Grievance and Dispute Resolution Procedures
5. A report from an impartial investigator, like the Fair Wear Foundation, on the impact your activities have on human rights throughout the supply chain and the real impact on workers before and after adverse impacts on human rights are responded to, using measurable indicators
6. Support for legislation that requires all brands and retailers with garment supply chains to be transparent and adopt ethical practices
I very much look forward to your response
All the very best
Your favourite customer
In each issue we feature:
- ethical fashion brands that care as much about people and the planet as they do about making amazing clothes;
- the ethical issues these brands are tackling; and
- an overview of progress being made in the fashion industry on key ethical issues
There are so many issues that need to be tackled in the fashion industry but for our first issue we decided to focus on:
- wage slavery (use of sweatshops and trafficking in the supply chain);
- pollution and the environment; and
- the rebuilding of local fashion industries
In future issues we plan to unpick, among other things: how pricing wars undermine your pay and the economy; the psychology of advertising; the use of undersized and underage fashion models; model abuse; lack of real-size models; design theft; and manipulative marketing.