BFW choose 12 designers for the Zeitgeist show whom they believe to be ‘the game changers:’
Our showcase of the depth, breadth and variety of creative individuals and collectives working within the fashion industry today. Fashion will always exist– however, creativity and innovation are vital to aid its progression. Social climate and cultural circumstance influence the structure and meaning of the styles of the times, leading the course of fashion. Our showcase of remarkable collections, curated by Brighton Fashion Week, spotlights the designers of the now, that have used their unbelievable creativity to tackle environmental issues that are so pressing in today’s world. Embracing sustainability in fashion in a new light. We understand that designers cannot be 100% sustainable in their design process however we believe that there should be realistic milestones in place, giving designers a chance to adopt sustainable practices into their current work. It is mandatory that designers participating in our Zeitgeist catwalk show have ethical practices in their production process. We are also asking them to make a pledge towards sustainability. Zeitgeist 2015 will showcase twelve designers with fresh ideas and original concepts that represent the current flow of innovation in Fashion.