Why there’s a need for ethical fashion that does not subscribe to the historical model of slavery, neglect and poverty
Why is there a need for ethical fashion?
Because the people who make our clothes have become invisible. We don’t know who they are. We don’t see them. And just like that….BOOM!….we don’t think about them. They just aren’t up there in our long list of important stuff. We have other things to think about.
Consider everything you know about the industrial revolution in Victorian England: dangerous factories, workers forced to live in slums, abject poverty, abnormally low mortality rates, high levels of pollution. Those same conditions are now being experienced by an increasing number of countries throughout the world as retailers switch from buying products at fair prices to demanding cheaper products so they can make bigger profits or under-price to attract more customers. With each lower price poverty levels and the working conditions of the people who make our clothes deteriorate yet further.
Most clothes sold on the High Street and online share these features:
- made in a sweatshop and/or by trafficked slaves (usually female, often a child)
- made in unsafe working conditions
- pollute local drinking water
- cause cancerous smog
- end up in landfill
There are other issues that affect those in the west too: undersized and underage fashion models, model abuse, design theft, manipulative marketing, pollution caused by high volumes of clothing in landfill, and many more. Unfortunately the fashion industry has allowed itself to become mired in so many damaging practices that it will take years, possibly decades, to sort itself out.
Unwanted clothes are the second largest polluters on the planet so we operate a zero waste policy.
In order to prevent our garments from going to landfill, our t-shirts and bags are only printed when we know we have a buyer who wants and values them. This means that every t-shirt you order is specifically printed just for you.
One of the biggest reasons clothes end up in landfill is because they are in need of repair, so we ensure that our garments are of top quality, so that they last longer, and if they do need repairing we will repair them for you.
We print on Earth Positive t-shirts and bags made by Continental. They are made from organic cotton with a neutral carbon footprint and manufactured using renewable energy. Continental is a member of Fair Wear and operates a Fair Share policy to ensure their garment workers receive a fair wage.
Reducing carbon emissions
We print our t-shirts and bags once a month to minimise carbon emissions caused by transporting goods.
We source the highest quality textile digital printers in the UK to print on our t-shirts and bags.
We print our t-shirts and bags once a month to minimise carbon emissions caused by transporting goods and also to provide a more stable workflow for those in our supply chain. Pre-orders for printed t-shirts and bags open on the first day of each month and close on the last day of each month. The turnaround for printing is usually a fortnight.
We launched Timeline 67 Chapter 1 with an Exhibition of the prints used on the t-shirts and the charities that each scene supports. Everyone had a blast and a few of our guests agreed to model for us