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The Ethical Fashion Directory

Stuck for where to buy ethical clothes you like?

We're developing an Ethical Fashion Directory so that you can easily find the clothes you want to wear that match your values.

There are so many fantastic ethical fashion brands waiting to be discovered and we're adding new brands all the time.

You'll be able to filter your search by selecting the criteria that’s important to you. For example:

  • under Ethical Issues Tackled you could choose fairtrade and upcycled;
  • under Style you might want Smart Casual; and
  • under Clothing Category you might be looking for Menswear.

As soon as you make your selections the directory will automatically load the brands that meet your criteria.

If there’s a particular feature you’re looking for that doesn’t appear to be specified, please email us at and we'll put the word out on social media. As soon as we find any brands that match your criteria we’ll let you know.

We've also included other ethical Fashion Directories and Shopping Apps as they may include brands we haven’t had time to add on here yet, as well as ethical fashion magazines and events so you can find out more about all the wonderful ethical fashion choices out there.

The directory is growing constantly but we'll let you know about any new additions if you subscribe to our newsletter.

If you know anyone else who is interested in buying more ethically, please feel free to share this with them.

Use the Ethical Fashion Directory

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The need for ETHICAL REBELs

The industrial revolution in Victorian England has been well documented by authors such as Charles Dickens and is generally associated with an era of abject poverty, abusive employers, high levels of pollution, dangerous factories with frequent accidents that maim or kill employees, workers forced to live in slums and a lucky man is one who makes it to the age of 30.

We now relegate these images to history; a time long ago that is no longer relevant to a modern and sophisticated society that takes an arsenal of health & safety and employment laws for granted.

But over the last few decades our factories have moved overseas as retailers drive down production costs to make bigger profits. These overseas factories emulate the same appalling Victorian conditions: workers in buildings that should be condemned, structurally unsound and with no fire exits; wages so low that even working over 100 hours a week cannot earn enough to feed a family; drinking water contaminated by chemicals and dyes; and that's just the stuff we know.

And the price of our clothes has dropped. Dramatically. A generation of young people has now grown up with and expects clothes to be cheap. But these cheap clothes, that cost us so little, is costing the people that make them their very lives.

But the problem does not end there. Because these clothes are so cheap, they are quickly replaced, even when there is nothing wrong with them and often when they haven't even been worn. The volume of clothing that goes to landfill has been recorded as the second biggest pollutant in the world after oil. It's actually worse than the plastic contamination in our seas.

A fair price means paying garment workers at a rate they can live on and providing safe working conditions. This means higher production costs, which would mean increasing the price of our clothes. In many cases, the price would only need to increase by a couple of pounds, but it would ensure that the people making our clothes can afford to eat and not live in squalor. It would also add value to our clothes. If you have to spend more, you're going to make sure you invest your money wisely and keep your clothes lasting longer.

High street retailers just don't believe that the British public is conscientious enough to pay a fair price for their clothes anymore.

I believe differently. I believe that most people do care. The issue is that they aren't being given a choice.

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Once Upon A Time In A Closet

I want to share what excites me about the world of fashion (and why the fashion I create is so immersed in stories), and find out what kind of fashion excites you.

The world inside a wardrobe

When I was very young (once upon a time, a long time ago!), one of my favourite TV programmes was Mr Benn. The idea of going into a shop, changing my clothes then going into an adventure somewhere, really stirred my imagination.

I was delighted to discover recently that the creator, David McKee, studied fine arts at Plymouth College, not too far from where I used to watch his programme as a child.

A few years later I discovered The Lion, the Witch and the Wardrobe, where exploring the back of a wardrobe opened up a whole new world of magical and mystical adventures.

Then the world around me became really exciting. David Bowie, Adam and the Ants and the New Romantics dominated the teen scene (I so loved my frilly shirt!) and this was my favourite time of all, because the world at the back of the wardrobe came into my everyday life and I could explore new worlds simply by what I chose to wear.

Who do YOU want to be?

What clothes hang in the back of your wardrobe for the days you feel brave enough to be truly yourself?

What clothes would you like to see more of so you can be you?

Add your thoughts in the comments below

We are all uniquely and wonderfully made. Ignore the fashion judge! Have fun with what you wear. Play.

That’s all creativity and self expression really is: the freedom to play.

I’m really looking forward to reading your comments and I’ll be sharing more about fashion and your personality very soon. (You’ve probably already guessed at mine!)

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The Bigger Picture at the Eden Project

An intriguing message arrived requesting help with a secret art event at the Eden Project. Sunday evening finds a small team of us unpacking and preparing 450 small canvases ready for painting. A few hours and finger blisters later I’m wondering what I’ve let myself in for!

At Eden we prep 450 table settings of paint, brushes and water. Just 6 squirts of acrylic, 450 times, took over an hour to get ready, at a speed of 10 seconds per palette, or 1.67 seconds per squirt, not as easy as it sounds!

Table settings of paintbrushes, water and wipes ready for the secret art event in Eden’s canteen.

The Eden Project was closed to the public while 450 staff and volunteers undertook this amazing team building exercise. Each participant was given a different template to create and we ran around making sure everyone had enough paint, giving colour mix advice and checking lines and colours were as accurate as possible.

Every painter produced a unique piece of artwork, with nuances of personality, but these smaller templates were each part of a master one, so when each numbered canvas was dropped into position we could all see the final image emerge. Every canvas became a vibrant part of a greater exciting whole. It was a remarkable moment seeing this special work of art come alive.

This stunning 200 square foot artwork, created from 450 individual canvases, now has pride of place at the entrance to the Eden Mediterranean Biome.


Each and every one of us is a special vibrant part of a wonderful whole.

While we live our own lives, without seeing the other parts, it can be difficult to see the overall beautiful picture. But it’s there.

Some of the participants at the Eden event felt unsure about their canvas, but once it was in place in the whole image, their part in it became exciting and special. Alive. It transformed their view of their own part in a wider, bigger picture. Even for us helpers, we each felt part of this wonderful creation.

The image itself is an exciting one for Eden as they are growing internationally. The picture includes the iconic St Austell Biomes we all know and love, plus six other Eden projects across the world in China, New Zealand, Australia, United Arab Emirates, USA and Northern Ireland.

Artist and architect of The Bigger Picture, Jeanni Grant-Nelson, with Eden chief executive, Gordon Seabright, and the completed picture.
The Bigger Picture, now on display at the Eden Project

And the creator, architect and co-ordinator of this fantastic event? Jeanni Grant-Nelson, my art tutor.

Jeanni is a wonderful artist and her very special gift is her incredible passion for teaching art. She can teach anyone how to do art. She taught me how to see.

You can find out more about Jeanni’s art and coaching, at and

Or follow her on facebook or twitter

Watch the video of The Bigger Picture being created below:

For more information, see

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The need for Ethical Fashion

The people who make our clothes have become invisible. We don’t know who they are. We don’t see them. And just like that….BOOM!….we don’t think about them. They just aren’t up there in our long list of important stuff. We have other things to think about.

Consider everything you know about the industrial revolution in Victorian England: dangerous factories, workers forced to live in slums, abject poverty, abnormally low mortality rates, high levels of pollution. Those same conditions are now being experienced by an increasing number of countries throughout the world as retailers switch from buying products at fair prices to demanding cheaper products so they can make bigger profits or under-price to attract more customers. With each lower price poverty levels and the working conditions of the people who make our clothes deteriorate yet further.

Most clothes sold on the High Street and online share these features:

  • made in a sweatshop and/or by trafficked slaves (usually female, often a child)
  • made in unsafe working conditions
  • pollute local drinking water
  • cause cancerous smog
  • end up in landfill

There are other issues that affect those in the west too: undersized and underage fashion models, model abuse, design theft, manipulative marketing, pollution caused by high volumes of clothing in landfill, and many more. Unfortunately the fashion industry has allowed itself to become mired in so many damaging practices that it will take years, possibly decades, to sort itself out.

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Letter to the High Street

Dear High Street,

Before I buy any of your products please tell me whether the garment worker who produced your clothes:

  • is safe in their working environment
  • has freedom of movement
  • is able to negotiate and discuss publicly their pay and working conditions without manipulation, harassment or threat
  • earns enough money in a 48 hour working week after tax to cover the basic essentials of food, clothing, a home, education, medical needs and a pension

Many garment workers earn less than 25% of the wage needed to support a family's basic needs even when working full time. To obtain a fair living wage they need to negotiate a 400% wage increase. Do you accept that attempts to negotiate such a high increase are likely to be rejected, particularly in countries where strikes are met with police intimidation and brutality?

If the current pay rate of your garment workers requires more than a 20% pay increase to achieve the minimum living wage, are you shareholders willing to invest in subsidising the difference, adopting a revised business strategy if necessary to top up garment worker wages and collaborating with other brands and suppliers to eradicate wage slavery?

Are you willing to make publicly available, and especially to those involved in making your clothes:

1. Your signature on the Bangladesh Fire and Safety Accord and a list of the health and safety measures invested in throughout your supply chain, including: your own head office; every shop floor; every factory floor

2.  Reports that include the percentage of your supply chain traced to date, including cut-make-trim, spinning, weaving and dyeing and the harvest of cotton

3.  The names, addresses and contact details of supplier facilities, subcontracted suppliers and labour agents managing home-working facilities

4.  For each region involved in your supply chain:

• actual pay rate;
• actual wage paid for a 48 hour working week;
• the minimum living wage calculated by an independent assessor;
• the additional cost per garment of subsidising the difference in pay between the actual pay rate and the minimum living wage rate;
• percentage of employment contracts signed, explained and understood by workers and witnessed by someone unaffiliated with their employer;
• content of each type of contract used to employ or sub-contract workers;
• percentage of workers on each type of contract by supplier;
• the rate at which piece-work is paid;
• an independent audit of piece-work where the auditor undertakes the work required to ensure it yields a living wage within a maximum number of hours in a working week at the appropriate skill level;
• reports on the piece-rate and the number of hours it takes on average to obtain a living wage;
• the maximum number of hours in a working week, including required breaks and holidays;
• the number of hours worked in a day, beyond which over-time is paid;
• the rate of over-time pay;
• Grievance and Dispute Resolution Procedures

5.  A report from an impartial investigator, like the Fair Wear Foundation, on the impact your activities have on human rights throughout the supply chain and the real impact on workers before and after adverse impacts on human rights are responded to, using measurable indicators

6.  Support for legislation that requires all brands and retailers with garment supply chains to be transparent and adopt ethical practices

I very much look forward to your response

All the very best

Your favourite customer

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the ETHICAL REBEL Magazine

We are very excited to launch the very first issue of the ETHICAL REBEL, an ethical fashion magazine for those who want to be sure that the clothes they buy are made ethically ie they are not made by slaves or children and don't pollute local rivers or the oceans. They want clothes that are made by workers in safe conditions, paid at a fair wage and are benficial to the environment.

In each issue we will feature:

  • ethical fashion brands that care as much about people and the planet as they do about making amazing clothes;
  • the ethical issues these brands are tackling; and
  • an overview of progress being made in the fashion industry on key ethical issues

Issue 01

There are so many issues that need to be tackled in the fashion industry but for our first issue we decided to focus on:

  • wage slavery (use of sweatshops and trafficking in the supply chain);
  • pollution and the environment; and
  • the rebuilding of local fashion industries

Future Issues:

In future issues we plan to unpick, among other things: how pricing wars undermine your pay and the economy; the psychology of advertising; the use of undersized and underage fashion models; model abuse; lack of real-size models; design theft; and manipulative marketing.


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Timeline 67 Chapter 1 Exhibition Preview

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The Blue Heart Campaign

The Blue Heart Campaign is an awareness raising initiative to fight human trafficking and its impact on society. The Blue Heart represents the sadness of those who are trafficked while reminding us of the cold-heartedness of those who buy and sell fellow human beings. The use of the blue UN colour also demonstrates the commitment of the United Nations to combating this crime against human dignity.

Artwork dedicated to the Blue Heart Campaign

The artwork created for Timeline 67, Scene 1 is dedicated to the Blue Heart Campaign, which will receive 50% of profits made on any products featuring artwork from this scene.

Why this artwork?

Anna’s blue sash is inspired by the amazing work done by the Blue Heart Campaign. The blue of the blue heart campaign is used to colour the sash, and in placing the blue sash around Anna\'s waist,  it becomes symbolic of being ensnared by trafficking. In Timeline 67 Scene 1 Anna has just been bought by Raoul, but her rescue is already being planned. Because of the Blue Heart Campaign, the colour blue has also become symbolic of those who are moved to secure the freedom of and support victims of trafficking.


Follow the Blue Heart
Get involved and support the Blue Heart Campaign online:

For more information on the Blue Heart Campaign, please contact:
United Nations Office on Drugs and Crime PO Box 500, 1400 Vienna, Austria

50% of profit on these products support the Blue Heart Campaign


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Mobile Refugee Support

Mobile Refugee Support (MRS) IS one of the few NGOs still in France where clusters of refugees, mainly children, have set up camp as they wait to find a new home. They are often beaten and moved on with their possessions taken away by French police.

Artwork dedicated to Mobile Refugee Support

The artwork created for Timeline 67, Scene 2 is dedicated to Mobile Refugee Support, which will receive 50% of profits made on any products featuring artwork from this scene.

Why this artwork?

In this scene, 12 year old Anna is being helped to escape a desperate situation. The situation in France is also desperate but widely ignored by international organisations and the media. Children have had to flee from their homes where their families have been murdered or threatened with murder by ISIS. They cannot go home. If they return they\'ll die. The UK had pledged to take them but that promise has not yet materialised. They are waiting for a safe place to call home but meantime they must find some hole or corner where they can escape being beaten and abused just because they are there. And winter is fast approaching. They have no beds and no heat. What will become of them then?

Mobile Refugee Support provides mobile aid, consolidation and support to refugees and displaced peoples and is currently based and operating in northern France targeting locations that have been neglected by governments and larger NGOs.

MRS supplies basic essentials and necessities that enable more bearable conditions for those stranded without homes or safety in foreign countries, including relevant, helpful and up-to-date information.

Access to power is an integral part of their distributions, with each visit accompanied by a generator that can be used by up to 300 individuals at a time.

The team currently consists of a handful of dedicated and experienced humanitarian aid workers. Donations, whether financial or material, enable them to continue the work that many would be disadvantaged without.

50% of profit from these products support Mobile Refugee Support



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Bringing Freedom

Bringing Freedom is a charity I've long admired for their passion in supporting victims of trafficking, raising awareness of the dangers for young people travelling abroad and how to spot the signs that someone is trafficked. 

Artwork dedicated to Bringing Freedom

The artwork created for Timeline 67, Scene 3 is dedicated to Bringing Freedom, which will receive 50% of profits made on any products featuring artwork from this scene.

Why this artwork?

In this scene, there's a section where Gabriella's hands have been tied up but someone has appeared to set her free. To me this is so symbolic of what Bringing Freedom is all about: setting people free from their bonds to their owners, both physically and emotionally. For once the victims are free there is an incredible amount of shame and low esteem they have to overcome, especially as they will often be rejected by their families if they were in sexual bondage. 

Human trafficking is the second most profitable crime with over 45 million people held in slavery worldwide. Every 30 seconds another person becomes a victim of human trafficking. All it takes is a moment for an individual to be forced, coerced, or deceived into modern-day slavery. There are an estimated 14,000 victims currently in the UK.

In September 2014, 8 arrests were made in Devon and Cornwall linked to human trafficking and modern-day slavery. Police arrested 5 women, aged 26-34, and 3 men, aged 35-37, on suspicion of trafficking people into the UK for the purpose of labour exploitation. One victim was made to sleep in a cupboard. Czech nationals were rescued, including 13 children.

Bringing Freedom is a non-profit Christian based Cornish charity helping to end human trafficking & modern day slavery.

Bringing Freedom raises awareness about the dangers surrounding human trafficking and slavery through fundraising events and presentations to help teach people about being cautious when travelling, when applying for jobs and how to identify the signs of trafficking and slavery.

Bringing Freedom's vision is to raise enough funds to build safe houses in Cornwall. These safe houses will help restore the lives of victims of human trafficking, slavery, and sexual abuse by providing a home, counselling, education, everyday life skills and job training, with full guidance on their new direction in life. To keep ongoing contact with each individual after they leave Bringing Freedom's care, to show that Bringing Freedom's love for them is always there.

50% of profit from these products support Bringing Freedom